With more than 105 stores across the province, the Nova Scotia Liquor Corporation (NSLC) – a crown corporation and retailer responsible for the distribution and sale of beer, wine and spirits – aims to provide an engaging customer experience…at a responsible cost.
Working with Xerox and its marketing and communications advisors, NSLC has streamlined the printing of all its in-store and offsite event signage, and reduced the turnaround time for loyalty promotions. In addition, the Xerox team helped NSLC move from traditional printed flyers to an e-flyer that can track customer analytics and trends. The overall partnership has helped NSLC reduce costs, provide more insight into their marketing campaigns and create a more engaging experience for their customers.
“Working with Xerox has been a key enabler for us to execute our in-store marketing and online flyers efficiently,” says Tim Pellerin, Vice President of Customer Strategy for Nova Scotia Liquor Corporation. “We depend on our relationship with the Xerox team to manage the process – from creation to production to delivery. Xerox reduces the marketing execution burden for us, so we can focus on other core marketing activities.”
Read the full case study here.
